There are times when marketing campaigns can send the wrong message and have serious consequences. A good example of this is when Cartoon Network was involved in a guerrilla marketing campaign that placed battery-powered LED placards all over major cities in the United States to promote their show, Aqua Teen Hunger Force. The City of Boston thought they were bombs and it caused chaos all over the city. Turner Broadcasting System was fined $2,000,000 after the event, which led to the resignation of general manager and executive vice president of Cartoon Network, Jim Samples.
Sources: http://www.washingtonpost.com/wp-dyn/content/article/2007/01/31/AR2007013101958.html
http://money.cnn.com/2007/02/09/news/newsmakers/cartoon_network/
Photo: http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2012/03/1170276767764bc2.jpg
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