If you're lucky enough to get Oprah to endorse a product for you, consider what you offer your consumers. In this situation, KFC was offering coupons for free chicken and worked with Oprah to promote them. Unfortunately for KFC, the "Oprah Effect" was too much for them. 10.5 million coupons were downloaded for chicken that was priced at $4.99, which is about $42 million dollars of free food. KFC was forced to issue "rain checks" to those who were unable to get their food because it was sold out. I'm sure they'll rethink their coupon giveaway if they work with Oprah again.
Source: http://www.cnn.com/2009/LIVING/05/08/oprah.kfc.coupon/
Photo: http://www.ecorazzi.com/wp-content/uploads/2009/05/kfc_oprah.jpg
I hadn't heard this story! I suspect I "missed" a lot while I was abroad! Thanks for sharing. Hoover vacuum cleaner company made a similar mistake by offering free flights! Here is one of many articles on the story: http://www.theguardian.com/business/2000/jun/18/theobserver.observerbusiness8
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